Over the past few years Virtual Reality and Augmented Reality have become widely available in consumer devices, promising to transform the way we think, learn, and communicate. The capability of creating photo-realistic, rendered objects within a real-world setting will support sale, promotion, accurate visualization, planning, and marketing purposes more and more in the coming years. A key factor common among all the countless possibilities offered by AR and VR is that all the depicted materials, their reflectance properties, the lighting, etc. must be consistent with human perception, across a range different platforms. However, photo-realism is still a challenge even on desktop environments, and AR/VR are raising the bar for efficient, realistic, and cost-effective material modelling.
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