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An Empirical Study on the Impact of Perceived Benefit, Risk and Trust on E-Payment Adoption: Comparing Quick Pay and Union Pay in China

机译:感知收益,风险和信任对电子支付采用影响的实证研究:中国的快速支付和联合支付比较

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摘要

To explain the adoption of two Online payment tools (Quick Pay, Union Pay Online), we use TAM and Trust Theories to extend the Valence Framework. Then we designed a questionnaire in accordance with the proposed model. With the data collected, we have discovered that perceived benefit and trust are the key factors determining users' adoption of e-payment tools, and users pay much less attention to perceived risk. Using the validated and modified model, we explained the adoption of the mentioned two e-payment tools. Quick Pay is more popular than Union Pay because Quick Pay has better performance in ease access, usability, reputation and secure protection.
机译:为了解释两种在线支付工具(Quick Pay,Union Pay Online)的采用,我们使用TAM和信任理论扩展了价价框架。然后,我们根据提出的模型设计了问卷。通过收集的数据,我们发现感知收益和信任是决定用户采用电子支付工具的关键因素,并且用户对感知风险的关注程度大大降低。使用经过验证和修改的模型,我们解释了上述两种电子支付工具的采用。 Quick Pay比Union Pay更受欢迎,因为Quick Pay在易于访问,可用性,声誉和安全保护方面具有更好的性能。

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