NUDGING’ ACTIVE TRAVEL: A FRAMEWORK FOR BEHAVIORAL INTERVENTIONS USING MOBILE TECHNOLOGY

摘要

Advances in behavioral economics have begun to provide a new toolkit of theories, models, and empiricalmethods for designing and evaluating policy. While many of these techniques are highly relevant tobehavioral problems that planners encounter when consulting with the public, crafting policy andregulations, and promoting sustainable patterns of behavior, it has received only limited attention in theplanning and transportation literature. The authors review this literature and present a framework forgenerating, implementing, and testing the results of different interventions designed to affect users’ travelbehavior by delivering behavioral feedback via an activity-tracking smartphone application. The results ofthis promotional strategy are tested in two pilot projects among university students and “Bike to WorkWeek” participants in British Columbia and Minnesota. Implications for program evaluation and fundingand future directions for research on behavioral interventions are discussed.