Marketing Capabilities of IT Listed Company in China: A Empirical Study Based on Stochastic Frontier Method

摘要

This paper studies on marketing capabilities of IT listed company in China based on stochastic frontier method. Corporate marketing capability is defined as a transformative process that converts inputs into marketing-related outputs. Through empirical analysis, it founds that the marketing capabilities of IT Listed Company in China is very low. And there is a close correlation between marketing capabilities and firm size and firm age .The marketing ability of large and elder corporate is relatively high.