The advertising industry has been one of China's most important industries for decades. Advertising higher education has offered a strong support on the development of the Chinese advertising industry through providing the qualified workforce needs. Through reviewing and analysis the brief history and current major changes of China's college advertising teaching, the research indicated that the China's college advertising teaching has. Reformed and developed responding to social and economic development needs; on the other hand, the relationship between college advertising teaching and advertising industry is interactive.
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