Linguistic Schoolscape as Public Communication: A Study of Announcements and Signages in De La Salle University - Dasmarinas

摘要

Linguistic landscape (LL) is the study of public signages in a distinct place. The study of linguistic landscape aims to promote a useful method to understand the evolution of an urban space. The language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government building combines to form the linguistic landscape of a given territory, region or agglomeration (Landry & Bourhis, 1997). The present study intends to contribute to this development in educational institution. The aim of this study is to show and analyze the linguistic schoolscape of De La Salle University -Dasmarinas. This was done by analyzing the data collected from the school's public written signages such as announcements, posters, tarpaulins etc. Moreover, the researcher used quantitative approach to research to see if there is a significant difference on the language preferences of the seven (7) colleges of the institution.