Electronic Ticketing System for Urban Public Transport: A transformational change far beyond fare collection automation

摘要

Tehran Bus Company is more than 50 years old, in the last five decades this company hasexperienced a significant quantitative growth, but you can hardly find any points showingqualitative improvement and organizational change toward modernization and/orevolution in managerial thoughts. However in last five years a radical change in strategicapproach in this organization have brought about significant improvements in bothorganizational productivity and quality of service, namely the transport networkreengineering based on 10 Bus Rapid Transit trunks and various dedicated bus lanes andfeeder lines and also introducing electronic ticketing system fully integrated with metrosystem providing transparency on what is gaining on in this public service sector. Wewill discuss how this new system has transformed the whole organizational structure, interms of performance evaluation, revenue management and private operators’management and monitoring.