User Satisfaction of Online Trading Systems: An Empirical Study

摘要

In this paper, we examine the success of Online Trading Systems and focus on User Satisfaction in the context of an investor's investment decision. In our study, we have extended the Technology Acceptance Model to the Model of the Success of an Information System based on the Web as a precursor, and then investigated the role of perceived credibility in user acceptance of an Online Trading Website. The results indicate the importance of service quality, perceived usefulness and information quality in mediating the relationship between decision support satisfaction and general satisfaction.