MASS MEDIA AND URBAN TRIBES. ANALYSIS OF THEIR RELATIONS BY STAFFORD BEER'S VIABLE SYSTEM MODEL

摘要

In the last 60 years (1950-2010), the influence of the mass media and advertising over individual decisions-making processes has deepened, in terms of age range to which have targeted advertising and that expanded for almost the entire Western world. With this, leading to the culture diversity, naturally given, toward one only culture standardized prevailing in the whole West nowadays.