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A CONCEPTUAL MODEL OF THE RELATIONSHIPS AMONG MARKET RESPONSIVENESS, NEW PRODUCT DEVELOPMENT ADVANTAGE, SUPPLY CHAIN ADVANTAGE AND BUSINESS PERFORMANCE

机译：市场响应，新产品开发优势，供应链优势和业务绩效之间的关系的概念模型

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摘要

The firms' capability to echo market response determines their survivorship under the competitive environment. This paper presents a conceptual model to explain how market responsiveness impacts new product development (NPD) advantage and supply chain advantage leading to market performance and competitive position. Propositions and future research directions are discussed.

机译：企业在市场环境中回应市场的能力决定了他们的生存能力。本文提供了一个概念模型来解释市场响应能力如何影响新产品开发（NPD）优势和供应链优势，从而导致市场表现和竞争地位。讨论了命题和未来的研究方向。

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来源
《Decision Sciences Institute annual meeting》|2012年|p.1951-1956|共6页
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作者
Jeen-Su Lim; Chao Miao;
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原文格式 PDF
正文语种
中图分类管理学;管理学;
关键词
market responsiveness; new product development advantage; supply chain advantage; conceptual model;

机译：市场反应能力;新产品开发优势;供应链优势;概念模型;

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A CONCEPTUAL MODEL OF THE RELATIONSHIPS AMONG MARKET RESPONSIVENESS, NEW PRODUCT DEVELOPMENT ADVANTAGE, SUPPLY CHAIN ADVANTAGE AND BUSINESS PERFORMANCE

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