Research on the Path of Value-chain Integration in China's Cultural and Creative Industry

摘要

The value-chain of cultural and creative industry is an organic whole consisting of value-added segments. Firstly, this paper presents the meaning and process of cultural and creative industry. Then, it introduces two main cultural and creative industry value-chains from the beginning of the general valuechain, and the value-chains take the form of network and linear structure. After that, it analyzes the most important segment and the relationship among the different segments under the two forms. The development of cultural and creative industry depends on their value-chains integration. Consideration for the actual situation of China, this article gives different paths of integrating cultural and creative industry value-chains from the view of integrating culture resources, digging culture intension, creating contents, digital technology and copyright trade and etc.