Study on Teaching Modes of Undergraduate Majors of Chinese Higher Education Based on the Model of Synergy Effects——Example Advertising Course

摘要

At present, undergraduate course educational model of domestic universities is: generally all curriculum's contents are taught by one teacher, no matter whether there is particularity about the course. We are not implementing coordination teaching by different specialized teacher who are belong to interdisciplinary and cross institute because some curriculum knowledge system is numerous and disorderly and the structure is complex. The traditional educational model is not yet put to full use university teaching resources; also raise colleges' quality without unified social demand standards. Therefore, taking as an example of economics & management major course, advertising, unifying author's s decades teaching experience and primarily using theoretical analysis & exemplification method, this article analyzed the necessity and pattern of coordination and how to realize synergy benefits in order to full use of teaching resources, and truly train undergraduate professional for the society with the qualified, higher grade, stronger practice ability.