Study of Strategic Alliance Partner Selection Based on Game Theory

摘要

Required by the fiercer competition and the changing competitive situation in the business world, more and more enterprises transform their growth patterns from "self reliance" to "cooperation for win-win". As a efficient and fast way, Strategic alliances are widely adopted in business management practice and have achieved great success. However, the high failure rate has been a major obstacle to the development of strategic alliance. Poor identification and evaluation of strategic partners is a core reason for the high failure rate. This article puts forward a model based on Game Theory, viewing strategic alliance partner selection and evaluation as a dynamic game process. With analysis of the model, valuable conclusions and reasonable suggestions are presented, hopping to provide useful references for the enterprise managers and relevant researchers.