Study on the Industrialization of College Sports in China

摘要

The industrialization and marketization of College sports are the direction and one of the goals of the development of college physical education. And it is the only way to joint track with social sports. College sports industrialization is beneficial to enrich the sources of sports funds, to link up sports of colleges and society and to promote the development of college sports cause. There are several ways to promote sustainable and healthy development of college sports industrialization. For instance, through the marketization of college venues, through developing physical training market of college, and through cultivating sports competitive show market of colleges.