USE OF AN ONLINE, EDUCATIONAL NOVEL IN AN INTRODUCTORY SMALLBUSINESS MANAGEMENT CLASS

摘要

This paper presents the development of an online, student-centered, introductory small-businessmanagement class which uses an educational business novel, hypertext graphic design features,an interactive workbook, and a student-authored final chapter. Assignments were developedfrom a survey of 400+ students enrolled in a simulation-based introductory business class andassessed through the use of a pre-and post-test.