Interaction study on development of cultural creative industry and intangible cultural heritage in Zhejiang Province—A case study of Tonglu paper-cut

摘要

Tonglu paper-cut was selected as the second group of provincial intangible cultural heritages of Zhejiang. After analysis of industrialization of Tonglu paper-cut, a concept could be put forward that paper-cut could promote developing local cultural creative industry through providing cultural element and cultural creative industry could help intangible cultural heritage be popular. Paper-cut industrialization was explored in terms of supporting policy, promotion and creative design.