A Cooperation Trading Method with Hybrid Traders

摘要

We present a new trading scheme in e-commerce in which end-users behave both buyers and sellers. We define hybrid traders as new users, analyze their trading models, and develop a trading mechanism. In our trading scheme, hybrid traders forge coalition formations to purchase items, since hybrid traders do not have enough money purchase extensive items. We create an incentive for coalitions using a side payment policy. We propose a side payment value decision mechanism based on the coalition's contribution. Also, in multiple-item trading, we discuss the strategy analyses.