Research on Order Strategy of Single-period Products in Dual-distribution Channel Supply Chain Under Price-dependent Demand

摘要

In recent years how to coordinate dual-channel conflict issue has become one of the important topics in the research field of supply chain management. This paper focus on order policy under dual-channel structure with manufacturer production capacity constraint and the price-dependent demand environment. By modeling, two models are respectively established to analyze: (1)Stackelberg model in which the manufacturer acts as the leader while the retailer is the follower; (2)the integrated decision with cooperation between manufacturers and retailers, and respectively proved the existence of the optimal in profit. Otherwise, Genetic Algorithm is applied to solve those models. By the results of numerical experiments, some helpful management implication is concluded.