Analysis on Value Chain of Mobile E-Commerce Market

摘要

With the features of convenience and widely application, Mobile E-Commerce has been a new trend of E-Commerce developing. It shows great potential no matter in product development or market demands. Mobile E-Commerce is not abstract, actually it exists in the real world, and is developing into a huge market. The industry innovation aims to break the barrier of traditionally monopolistic industry chain, to recreate and improve new model of value creation and application, and then to shape completely new ecological value system.