The Evolution of the Olympic Market Rules Based on the Entropy Theory

摘要

Currently, Olympic market is focused by global enterprises who attempt to participate and seize this opportunity. It serves the purpose of promoting their ability of market competition and improving the image of the company through propagandizing the Olympic spirit. It is feasible to do research utilizing the entropy theory in terms of the referenced nature of the Olympic market featured by open system, non-linearity and non-equilibrium. To be more specific, the rules of Olympic market, which is an evolutionary structure with the development of the Olympic market, existing as "minus entropy", consequent on their ability to energize the Olympic market system, is the power of pushing forward the market's sustained and orderly development. This paper attempts to research the evolutionary process of the Olympic market rules based on the entropy theory and analyses their characteristic, influencing factors, and pattern, aiming at contributing to know and mastery of the tendency of them. Moreover, we hope to table a proposal on how to master and apply the rules of the Olympic market with the development strategy and deal with this point with the speciality of the Chinese enterprises for participation in the Olympic market effectively.