High Profile Strategy - On Promoting TV Media in Developing Region

摘要

At present, the TV media of the western and eastern of our country take on the non-balanced characteristic, there is serious imbalance development between the western and eastern. It is a demand for structuring "harmonious society" to bring about a coordinated development in TV media of the western and eastern. To dispel the enormous imbalance between the TV media of the western and eastern, we can't slow down east develop artificially, but develop above average in west. This text demonstrated possibility that economy develop above average of the TV media in the undeveloped regional from the industry attribute, western position advantage, policy environment of country. This text have proposed some countermeasure include "establishes the correct development route, implement scientific localization stratagem, using all kinds of culture resources, various kinds of market management means" etc.