Research on Travel Resource Marketing Strategies of Yuntaishan Geological Park

摘要

Yuntaishan,as one of world geological park and famous 5A scenery,lies in Jiaozuo,Henan province.Based on related theory of integrated marketing,this paper analyzes Yuntaishan's travel resource marketing strategies from three aspect: strength drumbeating marketing,supply of high quality service,struggle for building excellent spot for the top and exploitation strategies of travel resource.Finally,it is predicted that the constrution of Yuntaishan geological park may bring new energy with local economy and development,and produce vast economic and social profits.