Effects of personality on satisfaction and repurchase intention of online games

摘要

Interaction on the Internet is primarily based on multi-media, computer-mediated activities. Online games possess the following properties: multimedia, anonymity, interaction, timeliness and lack of boundaries. Such games are also popular, entertaining, and highly interactive. This study is to analyze the effects of personality on satisfaction and repurchase intention for online games. The findings can supply important information for further improvements and a basis for further research on the online gaming industry.