Proposing a Conceptual Framework to Investigate the Impact of Strategic Alignment and Its Context on E-Business Performance

摘要

E-business is defined as any firm that derives a significant proportion (≥10％) of its revenues from transactions conducted over the Internet [1].Due to the nature of competition over the Internet,e-businesses must make their strategic decisions quickly to respond to high level technological and market changes [2].The results of these quick responses are not always desirable,and it is sometimes damaging to a firm's performance.This problem arises since the strategic decisions are not usually made in ‘strategic alignment' with a firm's external and internal characteristics.