Production digital print applications have become more and more advanced. This evolution is driven by several enabling trends in the industry, including: technological developments in printing technology, increased standardization and workflow automation. Next to these factors also demand for more advanced print applications is growing, driven by one-to-one marketing trends and considerable amounts of consumer and customer information that is being gathered. Still, for the market for advanced applications to take off, one extra factor is required: the ability to integrate all the different enablers into working, successful applications. This is done by a data integrator. This paper discusses the different enablers, and demonstrates with commercial running applications what the importance of this data integrator is. Following the recent developments in digital print technology, the standards involved and overall workflow automation, production digital print applications have become more and more advanced, both from a technological point of view as from a market and applications perspective.
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