A Context-Aware Movie Preference Model Using a Bayesian Network for Recommendation and Promotion

摘要

This paper proposes a novel approach for constructing users' movie preference models using Bayesian networks. The advantages of the constructed preference models are 1) consideration of users' context in addition to users' personality, 2) multiple applications, such as recommendation and promotion. Data acquisition process through a WWW questionnaire survey and a Bayesian network model construction process using the data are described. The effectiveness of the constructed model in terms of recommendation and promotion is also demonstrated through experiments.