RESEARCH ON SUSTAINABLE DEVELOPMENT OF URBAN TOURISM IN DALIAN: BASED ON URBAN TOURISM BRAND OF 'CITY OF ROMANCE'

摘要

With the development of urban tourism in China, the sustainable development of urban tourism has a-roused more and more attention. In this article it is discussed about how to keep sustainable development of urban tourism from the perspective of urban tourism brand taking the example of Dalian. Firstly, the importance of urban tourism brand is discussed and secondly, taking travel products and the phases of urban tourism development of Dalian into account, the significance of urban tourism brand of "City of Romance" to sustainable development of urban tourism in Dalian is argued. At last, one model to keep urban tourism brand of "City of Romance" unanimous with Dalian urban tourism image is created.