Type of Operation Extension and Innovation of Convenience Stores - Introduction of Guoda Convenience Store as an Example

摘要

Combining theory and practice, the paper puts forward that convenient store extends to E - commerce and explores the new mode of four - network paralleling. It describes how to conform the resources efficiently with Guoda Convenience Store as an example, combining chain marketing and internet marketing, changing the retailing stores to a multifunctional place of sale, service, logistics and information. And it combines the real store chains with Internet store chains, which improve the core competition ability to supply valuable experience to craft brothers.