New Opportunities for Digital Print with Web-to-Print Solutions

摘要

New opportunities with web to print applications: in digital print fast turnaround time is very important. Different web to print solutions help to reach this goal by handling requests, offers, job submission and billing via the internet. Additionally some of these applications offer a lot of functionality to reach higher customer loyalty e.g. by template services or complete new applications e.g. create online or offline consumer applications for postcards, albums or calendars with pictures taken with digital cameras. Features of different solutions and their value for digital print providers will be explained. In Digital Printing time to market is one of the most important things! Web-to-Print is one possibility to achieve it. During the last years web applications gained more and more importance. What can they offer today? Different approaches are available: 1. An order management tool for automated fulfillment of static, short-run, and versioned print jobs. In simplest terms, the web-to-print application allows a print provider to use a personalized web site for accepting orders from his customers. 2. Fast and convenient job submission: It can be used instead of file submission on an ftp site or by CDs via mail or curier services. 3. Reordering of jobs: By having the customer's job and job information readily available, it makes it easy for customers to reorder and submit jobs. The printer now has a good chance of getting the repeat business from this customer and can even deliver additional services such as fulfillment. 4. Templating systems which allow the customer to use templates for repeating jobs which have to be printed in different versions. The customer or his distributors or employees can create individual documents according to the layout given by the template.