Study on the Alternative of Chinese Automobile Marketing Mode

摘要

Through the introduction of domestic and international marketing mode and the employ of the SWOT analysis technology, the text analyses the internal advantage and disadvantage as well as the external chances and threats to the domestic automobile sale. And it comes to the conclusion that foreign 4S shop is not fit for the automobile market of our country. The one which fits should be the chain sales and E-business of the automobiles.