Discovery of Interesting Users in Twitter by Using Rough Sets

摘要

Twitter is today one of the most communication platforms and plays a key role as communications and news medium. This has driven most of companies to use Twitter for their advertisement campaign. So, it is crucial for them to have a strategy to individuate the advertisement targeting. In this article, we propose a Rough set-based methodology that analyzes the tweets posted by users during the weeks and interprets their needs and interests in order to disseminate the right advertisement to the right user in the right time.