Gateway Analysis of Nine Success Factors in Mobile Social Games: Lessons from Mobile Social Game Business

摘要

Revenue-generating engines in mobile social games have been high profile in the mobile industry since its OpenSocial-based launch in late 2009. The ratio of paying users in mobile social games is higher in Japan than ones in other social network service-based games. The author makes an attempt to identify the unique factors of mobile social games in Japan in order to parse the driving factors of high revenue-generating capability. The author identifies success factors, then performs a gateway analysis of the dependencies of these success factors.