APPLICATION STUDY OF PROJECT MANAGEMENT IN ORGANIZING MARKETING RESEARCH

摘要

In accompanied with two fundamental changing course of Chinese economy, marketing research has become the essential work for the sale of live and development of every enterprise. Under recent situation of our market economy, the environment of market complex and changeable, enterprises must grasp market information sufficiently through marketing research, unfortunately they thirst of a new management theory to guider their organizing work of marketing research. The development of modern project management supplies a particular possibility for the management problems involved in the marketing research. This paper gives initial exploration about the application of project management in marketing research.