'S-D Logic' Business Model - Backward and Contemporary Perspectives

摘要

This paper provides a retrospective view on the development of the field of service science. It reviews how - commencing in the late 1970s - the field started to be developed into the contemporary era where a service-dominant (S-D) logic has gained much scientific attention. The most important developments and debates regarding the (non-) usefulness regarding a differentiation strategy between goods and services in this period are highlighted. In addition, some illustrative examples regarding scientific application of the contemporary S-D logic perspective are given.