Research on the Moral Hazard of Modern Marketing Innovation in Small and Medium-size Enterprises

摘要

With the widely used modern marketing methods in small medium-size enterprises, the efficiency of enterprise marketing has been greatly improved. At the same time, there may happen the problem on moral hazard in the procession of modern marketing, such as information gathering, product quality, product pricing, marketing channels, product promotion and so on. In order to prevent behaviors of moral hazard, this paper point that it should establish relevant laws and regulations, strengthen supervision of marketing activities and the internal management of corporate marketing, and enhance social media advocacy and monitoring.