The changing CSR - evolving language, metrics and mission

摘要

As the “moral ID-Card” of an organization, the Corporate Social Responsibility report is maturing and stands today as one of its key standard documents. Much has changed about it. Its mission, language, dimensions, images, metrics, drivers, all bear witness to how the CSR is moving to reflect not only the evolving value set of the organization but also that of its audience, namely society as a whole. Today's society is sending messages to governments and business organizations about its widening expectations regarding social responsibility. The CSR is one of the echoes by which an institution, private or public, can provide a response about what it is doing in the social transformation journey, but is must be carefully crafted to be and to remain audible, right down to the themes addressed. The CSR must continue evolving if it is to have a future role in the dialog between organizations and their audiences.