Expanding the idea of firm design beyond the creation of instruments for strategy (SD and DT) to firm design creates a vast space for the exploration of the firm as a designable artefact. Artefacts as prosthetics of human bodies help us modify our environment to match our desired goals. Likewise, a firm artefact would help the entrepreneur to effectuate the contingencies that surround the project and fulfil specific purposes. After an analysis of current theories of firm creation, this paper identifies a void between the expected behaviours of the firms and the interpreted behaviours inside it. There seems to be no guided action outside the communication of strategy, and as a consequence, the existing theories do not account for all the afforded behaviours in the interaction between the firm and its possible users. Based on the evidence from studies on product architecture, we propose that the shape of the firm can be found in the dependencies between the product and organizational architectures. Therefore, by designing a specific set of dependencies, the product and organizational architectures of the firm could be mutually defined.
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