Guidelines on Website Design and Colour Selection for International Acceptance

摘要

Since websites are accessible from all parts of the globe and across many nationalities and cultures, the challenge for designers is how to make them suitable for international use. While it may not be possible to appeal to all users that may access a website, it is possible to maximize its acceptability and effectiveness internationally. This paper describes published guidelines for achieving a certain degree of international and cross-cultural acceptance without necessarily requiring a large amount of work and effort. It also describes a study conducted on colour association with a sample of users from different countries, and how the results might assist designers.