Leading International UX Research Projects

摘要

In a global marketplace, UX research often needs to span multiple target markets to ensure usable products for all users. While there is some literature on methods for international UX research, less attention has been paid to practical aspects of planning and conducting multi-cultural research studies. In this paper, we provide suggestions for leading international research based on our experience as part of a network of UX research companies spanning 30 countries and 5 continents. We address all stages of a typical project lifecycle, from planning and conducting research to analysis and interpretation of insights, with a focus on formative usability testing projects.