The Nature of Adaptive Interactions and Potential for Strategic Application

摘要

The ability for an interaction with a user to adapt over time can aid in the creation of more engaging user experiences as well as helping to drive business growth through strategic application. These adaptations may take two broad forms: active and passive, with each exhibiting certain characteristics depending on context of use. Each of these models is rooted in the system model for adaptation, a 4-step cycle of information gathering, induction and response that forms the foundation for designing the nature of an adaptive system. In this paper, we describe the nature of adaptation, explore various contexts of use with modern examples and describe potential strategic business application for this interaction methodology.