Sampling-based methods have previously been proposed for the problem of finding interesting associations in data, even for low-support items. While these methods do not guarantee precise results, they can be vastly more efficient than approaches that rely on exact counting. However, for many similarity measures no such methods have been known. In this paper we show how a wide variety of measures can be supported by a simple biased sampling method. The method also extends to find high-confidence association rules. We demonstrate theoretically that our method is superior to exact methods when the threshold for "interesting similarity/confidence" is above the average pairwise similarity/confidence, and the average support is not too low. Our method is particularly good when transactions contain many items. We confirm in experiments on standard association mining benchmarks that this gives a significant speedup on real data sets (sometimes much larger than the theoretical guarantees). Reductions in computation time of over an order of magnitude, and significant savings in space, are observed.
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