1. Adhesives hold products together 2. Performance relies on intimate molecular interactions at surfaces 3. There is no single best adhesive 3.1 Performance is tailored to specific requirements 3.2 Broad range of performance targets 4. Several chemical/chemistry types used 5. Each adhesive family has a niche where it dominates 6. Markets large and growing 6.1 Improved product performance 6.1.1 Stress distribution 6.1.2 Light weighting 6.2 Lower assembly costs 6.2.1 Simpler process.
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