APPLICATION OF VIRTUAL REALITY TO ENHANCE USER EXPERIENCE OF ELECTRONIC COMMERCE (E-COMMERCE) TRANSACTIONS

摘要

One of the main concerns of current electronic commerce systems is how to provide users with crucial information and yet maintain their desirable experience of real world transactions when business activities are conducted online. This paper introduces an analytic model that facilitates the mapping of crucial characteristics of real world transactions onto electronic world transactions. By cross mapping these characteristics, a basis could be established to examine how virtual reality technology could be recruited to enhance users' experience of e-commerce transactions. To advance the model, a cyber shopping case study involving activities associated with the manipulation of virtual products and the optimization of webpage design, are examined.