The ability to trust is often thought of as a subjective trait - subject to irrational assessments such as familiarity and name recognition. Trust, however is not completely subjective, nor completely bipolar; that is we do not necessarily either trust or distrust. Sometimes, we can trust a little, or trust a lot, or trust individuals or organizations in some aspects but not others. Trust, therefore, can more rationally and objectively be treated as a risk assessment, unique for each case. Software is one of the most important products used in aerospace, yet one of the most difficult to assess. Managers can be prone to trust organizations with whom they have had previous dealings or are familiar without a complete assessment of risk and other products. This paper remarks on some of the pitfalls of this and provides framework for avoiding them.
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