Will Potential Customers Welcome Our Intended DMSS Functions?

摘要

Starting mote than 40 years ago, long before the Web and notions of electronic business access, there has been great interest in the human decision making process. Meanwhile, e-commerce based on the information technology has changed the way people go shopping nowadays enormously With respect to overall decision-making enhancements, there still leaves much space to explore the implementation of decision technology in e-commerce applications. This paper aims to explore customer attitudes towards the web-based DMSS functions Findings from this study would be used in further research on facilitating and personalizing E-commerce applications with web-based DMSS.