On the valUes of Digital Media Design in Dynamic Advertisement Designing

摘要

As a new advertising form, with its diversified forms and combination of dynamics and statics, dynamic advertising apply a mixture of various artistic forms by perfectly integrating human’ rational thinking and artistic sensibility, featuring by diversification and liberalization. Especially under the background of modern information technology, dynamic advertisement designing adopts digital media to combine various art forms like comic and animation, music and dance and so no, bring people new visual effect. Therefore, this paper will analyze the values of digital media design in the dynamic advertisement designing. The author will start with discussing the concept of digital media design to its reasonable application in the dynamic advertisement designing.