Business regulation for consumer welfare- consumer protection in India, related to marketing

机译：消费者福利业务法规-与市场营销有关的印度消费者保护

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Consumer satisfaction and consumer protection are the main challenging issues to modern day marketing. Consumer Protection offers business to re-examine its marketing policies and programmes for meeting the ever growing needs of consumer welfare. The present study has been undertaken to examine the Consumer Protection movement in India.

机译：消费者满意度和消费者保护是当今市场营销面临的主要挑战。消费者保护让企业重新审视其营销政策和计划，以满足不断增长的消费者福利需求。本研究已进行以检查印度的消费者保护运动。

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来源
《2014 2nd International conference on business and information management》|2014年|69-73|共5页
会议地点 Durgapur(IN)
作者
Agasti Sarmistha; Sengupta Partha Pratim;
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作者单位

AICTE, India;

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会议组织
原文格式 PDF
正文语种 eng
中图分类
关键词
Advertising; Advertisement; Consumer representation; Health Safety; Information; Legislation; Market Concentration; Pollution in the environment; Pricing Issues; Product quality; Repair Services;

机译：广告;广告;消费者代表;健康与安全;信息;法律;市场集中度;环境污染;定价问题;产品质量;维修与服务;;

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2. The new consumer and business protection regulations: another string to the brand owner's bow? [J] . Joel Smith and Rachel Montagnon* Journal of Intellectual Property Law & Practice . 2009,第1期

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3. What influence consumer buying behaviour towards organised retailing in a growing competitive marketing environment? An exploratory study on the impacting variables of Indian consumers [J] . A.M. Sakkthivel, S. Porkodi International journal of electronic finance . 2013,第3a4期

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4. Business regulation for consumer welfare- consumer protection in India, related to marketing [C] . Agasti Sarmistha, Sengupta Partha Pratim International conference on business and information management . 2014

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5. Consumer market regulation in small states: A case study of the logical and institutional interface between consumer protection and competition laws in Jamaica. [D] . Goddard, Michelle C. 2011

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机译：摘要：数字革命已经动摇了营销的核心，消费者获得了更高的价格透明度，甚至有机会决定价格。在客户提出自己的价格（如priceline.com）或买家和卖家在拍卖中独立讨价还价（如e-Bay）的定价意味着什么？数字营销中最重大的变化表明，“网络消费者”的出现，网络企业对企业的世界以及日益复杂，充满活力和全球化市场的不断变化的现实。

Business regulation for consumer welfare- consumer protection in India, related to marketing

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