Research on the personnel training mode for the automotive technical service and marketing major

摘要

The increasing development demand of auto market incurs the advent of automotive technical service and marketing specialty in higher vocational education. Focusing on the quality of professional education in the higher vocational education, while aiming at constructing an idle personnel training mode, a discussion is performed theoretically and practically. The problems and their responding reasons existing in the teaching structure are also analyzed and researched in depth. Through constructing a scientific personnel training mode, the theoretical foundations and practical methods are provided and the training quality of the automotive technical service and marketing professionals can also be ensured.