Research on the Online Shopping Website Optimization Marketing Strategy Based on Experience Marketing

摘要

Our country's C2C shopping site ,such as Taobao, eBay, Paipai, etc. From the perspective of experience marketing, the paper analysis the main shopping site on the domestic market positioning, marketing mix strategy of comparative. On the basis of 4Cs and 4Ps theory, the paper joined the "credit" and "create" factors to C2C e-commerce model ,and tried to construct the "6Cs+4Ps" Experiential Marketing Optimization Model. That is, the paper proposed a set of effective marketing combined strategy for our country C2C shopping website.