A Study on the Qualitative Simulation of Consumer Behavior under the Environment of Electronic Commerce

摘要

The paper focuses on the qualitative simulation of consumer behavior under the environment of electronic commerce. The foundation of the qualitative simulation system is c onsumer attitude theory,consumer psychology, sociology and economics, and the system is oriented to how consumer behavioral intention has been formed. According to consumer behavior characteristics, the qualitative simulation system has been designed based on qualitative simulation and qualitative process theory. The system mainly consists of three modules: consumer perceived utility, consumer attitude and consumer intention module. By Visual Basic, the system function of qualitative simulation in the competitive markets has been fulfilled in the paper.